Description

A website is a great marketing tool. It represents your business on the Internet and it's one of the most important digital marketing channels you can use to get more traffic or make more sales. Every business that wants to succeed online needs to have a clearly defined website marketing strategy. This is no longer optional but a 'must-have' for businesses who want to survive in the highly competitive online market.
This book was created to take you through all the stages of website creation and the customer journey, as well as show you how to approach your online marketing to ensure you the biggest success online. This is a conversion optimization guide to help ensure your thinking is completely focused on selling more and the steps needed to ensure you achieve that goal.
It also shows you website page treatments/layouts that have proven successful and gives you some insight into why they work. Most of the advice is pure common sense on top of gathering a lot of inspiration from the greats who have proven that a strategy of incremental improvements works.