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Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing (Advances in Business Marketing and Purchasing #21) (Hardcover)

Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing (Advances in Business Marketing and Purchasing #21) Cover Image
By Arch G. Woodside (Editor), Hugh Pattinson (Volume Editor), Roger Marshall (Volume Editor)
$179.99
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Description

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

Product Details
ISBN: 9781784410803
ISBN-10: 1784410802
Publisher: Emerald Group Publishing
Publication Date: August 20th, 2014
Pages: 350
Language: English
Series: Advances in Business Marketing and Purchasing
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