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Deep Knowledge of B2B Relationships Within and Across Borders (Advances in Business Marketing and Purchasing #20) (Hardcover)

Deep Knowledge of B2B Relationships Within and Across Borders (Advances in Business Marketing and Purchasing #20) Cover Image
By Arch G. Woodside (Editor), Roger Baxter (Editor)
$222.99
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Description

The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.

Product Details
ISBN: 9781781908587
ISBN-10: 1781908583
Publisher: Emerald Group Publishing
Publication Date: July 10th, 2013
Pages: 380
Language: English
Series: Advances in Business Marketing and Purchasing
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