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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing (Advances in International Marketing #23) (Hardcover)

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing (Advances in International Marketing #23) Cover Image
By K. Scott Swan (Editor), Shaoming Zou (Editor)
$193.99
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Description


Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

Product Details
ISBN: 9781781900161
ISBN-10: 1781900167
Publisher: Emerald Group Publishing
Publication Date: September 5th, 2012
Pages: 350
Language: English
Series: Advances in International Marketing