Description

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If you're one of the many massage therapists who love your profession but continually struggle with finances, you need this book...Although massage therapy is a wonderful healing profession it tends to have a distinct disadvantage over other healthcare providers. Studies show that more than 50% of therapists must supplement their income by working at another job and many are forced to leave the profession entirely just a few short years after graduation It's a shocking statistic but it doesn't have to be your destiny - there is a solution The benefits of massage therapy are well-known, yet individual therapists often struggle to stay profitable simply because they lack the necessary business skills to maintain a thriving practice. The Massage (dis)Advantage introduces proven procedures used by thousands of chiropractors and medical doctors that will ensure a full schedule of clients who pay, return, and refer.In an organized and easy to follow, step-by-step format, The Massage (dis)Advantage shows you how to: -Master the business procedures that doctors have used for decades to build busy profitable practices.-Attract and keep clients who pay, return, and refer.-Establish yourself as an expert in your town.-Establish referral networks with local chiropractors and medical doctors.-Avoid the most common practice-destroying mistakes.-Organize special events and promotions that attract new clients.-Promote yourself and your clinic professionally at very low (or no) cost.-Educate your clients so they understand the need to return regularly.-And so much more...Whether you have years of experience, are a new student, or employ massage therapists, this concise and straight-forward system contains the practical advice you need to build your dream practice and stay profitable throughout your career. If you're tired of struggling and are ready to make the income you deserve, this book is for you.

About the Author

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Dr. Matthew Lewis received his doctorate from Los Angeles College of Chiropractic in 1990. Like many massage therapists, he also struggled during his early years in practice until he was introduced to the concept of the professional business system. With solid business skills he then built a very successful chiropractic practice. However, he never forgot the hard years and is committed to helping others avoid them. Dr. Lewis also has a Bachelor of Science degree in Advertising from the University of Florida. His strength lies in building large practices with very low overhead. Dr. Renny Edelson received his Doctorate of Chiropractic from Life College in 1985 and he is the National Director/Area Developer for ChiropracticUSA. Dr. Edelson achieved his initial practice success with business principles that he learned while a member of one of the most successful chiropractic coaching programs in the world. There he received Hall of Fame Honors and All World status. He has been a coach and a mentor to countless chiropractors from all over the country for over a decade. In 2006, he began teaching the principles of success to LMT's as well and is committed to increasing the success rate of new graduates and expanding the practices of existing therapists. Dr. Edelson has built and maintains a number of highly successful practices that are using the principles and business systems that he excels at and continues to teach. He currently has several clinics in which he employs and works closely with multiple LMT's, giving him a unique insight into the challenges faced by therapists today. Veronica Buhl is a writer, editor, proof-reader, and transcriptionist for some of the top motivational and self-improvement speakers in the world. Veronica coaches small business owners, artists, and owners of nonprofits in setting up, maintaining, and promoting their projects/products using all the necessary social media sites to build their online presence. She is also the author of the book "Making Your Business A Social Media Superstar".