Description

---

Engaging with the community and responding to the needs of the audience are key elements of being an effective executive speaker. This book addresses the videoconference and in-person public speech needs and interests of CEOs, executive directors, owners, presidents, general managers and other leaders reaching out to community audiences at the local, regional or national levels.

The author presents a new communication model based on decades of scientific co-orientation and community ties research. It includes a fresh perspective on "co-questioning and questioning tactics," and introduces the new concept of "empathetic outreach." With 45 chapters of useful tips and advice, this book utilizes anecdotes, examples, testimonials and expert interviews to help guide speakers through various aspects of executive public-speaking.

About the Author

---

With a corporate public relations background in telecommunications and financial services, in communication social science, and as owner of Weis Communications in Seattle, Robert J. Weis, PhD, has served as speech manager and writer for more than 40 top executives in a variety of industries at the local, regional, national, and international levels. He lives in Seattle, Washington.