About the Author

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Rob Meyerson has made a career of playing with words. As a brand consultant, he specializes in naming--finding, combining, modifying, and manufacturing just the right words to name companies and products. Rob is principal and founder of Heirloom, an independent brand strategy and identity firm, and author of Brand Naming. He lives in California with his wife and two children. Illustrator Dan Misdea is a cartoonist for The New Yorker. His work has also appeared in Air Mail, Narrative, Reader's Digest, Weekly Humorist, The Golfer's Journal, and elsewhere. He is the author of the children's book The Light Inside and has contributed to anthologies such as New Jersey Fan Club and Send Help! Dan lives in New York.