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The Branding of Polaroid (Paperback)
By
Paul Giambarba
$39.95
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Description
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.
Product Details
ISBN:
9780871550019
ISBN-10:
0871550016
Publisher:
Capearts Publishing
Publication Date:
September 15th, 2014
Pages:
146
Language:
English
Categories
Advertising & Promotion
Marketing - General
Graphic Arts - Advertising