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Back to topThe Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network (Paperback)
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Description
'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.
About the Author
Michael Bhaskar is a digital publisher, researcher and writer based in London.