Description

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Stereotyping is one of the most important issues in social psychology, but relatively little is known about how and why stereotypes form. This book explores the process of stereotype formation; the way people develop impressions and view social groups. Conventional approaches to stereotyping assume that stereotypes are based on erroneous and distorted processes, but the authors of this unique study have a very different view. They propose that stereotypes form to explain aspects of social groups and; in particular; to explain relationships between groups.